While other men's magazines are written for highly aspirational readers, Esquire is geared toward men who have arrived. They dress for themselves; have both the means and knowledge to invest; can order with confidence in a fine restaurant; have a healthy respect and admiration for women; take vacations that enrich their lives and recharge their energy; and have mastered many of life's basics. What they want is a primer on how to lead a richer, better, fuller, and more meaningful life.